MADRID, España.- En medio de la crisis que atraviesa el sector Turismo en Cuba, el régimen intenta promover la Isla como destino turístico en distintos mercados.
Con este sentido, el Grupo Internacional Havanatur firmó esta semana un “memorando de entendimiento” con el turoperador chino Tumei International Travel.
El documento, firmado en La Habana, “tiene el propósito de incrementar la llegada de turistas a Cuba”, destacó el periódico Granma.
Durante el acto de rúbrica, reseña el medio oficialista, Rodrigo Wen, vicegerente general de esa agencia enfocada en el turismo de América Latina y el Caribe, señaló que “Cuba es un destino prioritario en su agenda, y está ubicado en la preferencia de los clientes”.
Por su parte, María del Carmen Orellana, viceministra primera cubana de Turismo, aseguró que “las condiciones están creadas para que los ciudadanos chinos sientan Cuba como su segunda patria durante su estancia”.
En el encuentro se presentó la campaña “Cuba Única” con la que las autoridades del Turismo en Cuba intentan mostrar a la Isla como un destino confiable y seguro.
La delegación china visitó La Habana, Varadero, Cienfuegos y Trinidad, para luego promocionarlos en el país asiático.
Ya en octubre pasado el Gobierno cubano había difundido la identidad publicitaria “Cuba Única” durante el evento Hola Mundo Mua, desarrollado en Shanghái.
La campaña “Cuba Única” fue presentada por primera vez en la Feria Internacional de Turismo FitCuba-2022, en mayo pasado.
Para el 2023 el Gobierno cubano espera recibir 3,5 millones de turistas, aunque las cifras en lo que va de año no son muy alentadoras para que el régimen cumpla “su meta”.
Vale destacar que en el 2022 llegaron a Cuba 1 014 087 extranjeros, cifra muy inferior a los 2,5 millones que pretendía el Gobierno.
Durante el pasado año Canadá se mantuvo como el primer mercado emisor de turistas al país; seguido por Rusia hasta el inicio de la invasión a Ucrania. Mientras que en cuanto a “la comunidad cubana en el exterior, la recuperación fue del 53 por ciento”.
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