New Promar Study Explores US Opportunities for Food And Agricultural
Trade With Cuba
Yahoo! Tuesday January 9, 10:45 am Eastern Time. Press
Release. SOURCE: PROMAR International
ALEXANDRIA, Va., Jan. 9 /PRNewswire/ -- Just as Nixon was the only one able
to reestablish a connection between the United States and China, perhaps George
W. Bush will be the one to restore relations with Cuba. Given his close ties
with Mexico's new president, Vicente Fox, and his home state's geographical and
cultural proximity to Latin America, Bush could be viewed as the necessary link
to normalizing relations between the old trading partners.
In November, President Clinton and the Congress officially legalized the
sale of US food, agricultural products and medicine to Cuba. However, before
arriving on the President's desk, the legislation had to jump several hurdles
(i.e. debates over restrictions on public or private financing from US
institutions, increased travel limitations, etc.). Responses to the final
outcome have varied. Some believe it is a step backwards since, in some regards,
the new legislation has actually created even greater restrictions on how the
countries can interact. Those who see the changes as a positive first step
indicate that the process will take time whichever way the US approaches it.
In either case, consulting firm Promar International notes that the recent
legislation is causing a surge in US interest in the Cuban market. ``The US has
several advantages over the competition when it comes to trade with Cuba; the
most important being its proximity, which could provide for less expensive and
faster shipments,'' explains Tom Earley, Promar executive vice president.
``Certainly, for US goods to make it in Cuba, the price has to be right and
financing must be more flexible.''
"Cuba, si!: Opportunities for US food and agriculture,'' a new Promar
study, explores the market's food and agricultural sectors, identifying where
the opportunities lie for the United States. The project covers topics such as
the condition of today's Cuban economy, how the country's food and agricultural
markets operate, foreign investment and business alliances that have been formed
to date and where the niches might be for US firms within Cuba's markets. It
also looks at the potential implications of Cuban exports of sugar, citrus and
other products to the US market. The cost for the publication is $9,500. A
brochure with table of contents and sample pages can be viewed at:
http://www.promarinternational.com/Brochures/cubaWsamples.pdf
About the Company: Located in Alexandria, Virginia, Promar International is
a consulting firm specializing in agricultural markets and strategy development
for food and beverage companies. Promar is a subsidiary of Genus International,
a global consulting and research company serving the entire food chain.
For further information contact:
Kurt Redenbo
Promar International
1625 Prince Street, Suite 200; Alexandria, VA 22314 USA
kredenbo@promarinternational.com or 703-739-9090
SOURCE: PROMAR
International |
