CUBA NEWS
August 23, 2004

 

CUBA NEWS
The Miami Herald

Hungering for trade with Cuba

Puerto Rican exporters aim for more food trade contracts.

By Larry Luxner , Special to The Herald. Posted on Mon, Aug. 23, 2004.

SAN JUAN, Puerto Rico - Despite its relative proximity to Cuba and a common language and culture, Puerto Rico is landing only a tiny fraction of the contracts that the Castro government is awarding to U.S. food companies.

Some Puerto Rican exporters would like to change that.

Salvador Vassallo, president of the Puerto Rico Export Council, which represents about 50 local companies, says his group is trying to arrange a trade mission to visit Havana in October -- though that might prove difficult given tough new U.S. regulations on visits to Cuba enacted June 30 by the Bush administration.

''A lot of people are interested in exporting to Cuba,'' said Vassallo, who is also president of Vassallo Industries, which manufactures PVC products at a factory in Ponce.

CHANGE IN 2003

Puerto Rico, a U.S. territory, exported a mere $54,000 worth of farm products to Cuba in 2003, down from $448,000 the year before, but those numbers may be deceiving.

''There was a change in 2003, because shipments started going from San Juan to Havana via Jacksonville, so those were not counted as coming from Puerto Rico,'' said Antonio Sosa Pascual, executive director of Compañía de Comercio y Exportaciones de Puerto Rico, a government agency. "We believe the real figure is between $500,000 and $1 million a year.''

Even if that's the case, the Puerto Rican exports pale when compared to those from the United States.

Although most trade between the United States and Cuba is prohibited under U.S. sanctions in place for more than four decades, a 2000 American law created an exception to the embargo, allowing for the direct sale of American farm goods to Cuba on a cash basis. Since Cuba began purchasing U.S. food under the law in late 2001, Alimport, the Cuban government food purchasing agency, has imported around $600 million worth of U.S. farm commodities.

Sosa said vegetables and root crops such as yucca constituted more than 36 percent of all Puerto Rican exports to Cuba by value, cereals accounted for 16 percent of exports and sugar and candies 7.7 percent.

So far, the Puerto Rican company that has profited the most from exporting to Cuba is Pan American Grain in Bayamón.

LARGE RICE SHIPMENTS

Eduardo Fernández, the conglomerate's Caribbean export manager, said Pan American has shipped more than $500,000 worth of rice to Cuba for both institutional use and for sale in dollar stores.

''We've also successfully exported our line of beans and lentils. In some months, we've shipped six or seven containers to Cuba,'' he said.

Pan American, which has plants in Bayamón, Cataño and Vega Alta, is the island's largest agroindustrial company and its largest processor and distributor of rice and animal feed. The company, which is also in the beverage business, was the first Puerto Rican company to sign a contract with Alimport.

Not all food companies with Puerto Rican roots, however, are enthusiastic about trading with Cuba. Their reasons range from personal convictions against doing business with the Castro regime to business considerations, such as the threat of boycotts from irate Cuban-American consumers in South Florida.

Speaking at a CCE conference on Cuba this summer, Sosa said the two islands have certain affinities that should help promote trade: "Despite the large differences in economic development, Puerto Rico and Cuba are very similar in terms of culture and history. Cubans feel comfortable with Puerto Ricans and vice-versa. There's a lot of trust.''

In fact, Puerto Rico and Cuba are often referred to as ''dos alas del mismo pájaro'' -- two wings of the same bird -- because of their shared history under Spanish colonial rule.

Following the 1959 Cuban Revolution, Puerto Rico's relative prosperity and Spanish-speaking culture attracted many Cuban exiles. At least 20,000 of them now live in Puerto Rico, where they have dominated certain sectors of the local economy, most notably advertising and the media.

With Cuba off-limits to U.S. tourists, Puerto Rico's tourism industry took off after the revolution, and it could be the first to suffer if a U.S. travel ban against Cuba is lifted some day.

DELICATE ISSUE

Marta Acevedo, an executive at PricewaterhouseCoopers in San Juan, says ''it's only to the advantage of Puerto Rico'' to trade with Cuba. But she said ''it can be a very delicate issue for some people'' who may not want to see the embargo lifted.

''Puerto Rico had lucrative tax incentives [under Section 936 of the U.S. Internal Revenue Code], but now we don't,'' Acevedo said. "It's dwindling away, so Puerto Rico is looking at new options within its territorial constraints. I think there are definite opportunities to utilize the companies that are already set up in Puerto Rico to also have branches in Cuba.

''I see a distinct possibility of doing some sort of joint venturing. It's either that, or one day we'll be competing with a market that's 10 times as large as ours,'' Acevedo said.

Not all Puerto Rican companies are finding it easy to sell to Cuba, however.

Ricardo Pastrana Amaro, an official at Distribuidora Vázquez in Caguas, said his company has shipped just one 20-foot container of evaporated milk, worth $21,000, to Cuba.

''We shipped it, but I haven't been able to get down there,'' he said. "I tried to get the license [from the U.S. Treasury Department], and I was denied. They didn't give me any reason. But I'm planning to apply again, to see if we can ship some more. We would like to export some of our juices to Cuba.''

NO CONTRACT

Bayamón-based Master Foods Interamerica, a division of Mars, sent its regional business development manager, Miguel Alvarado, to the 2002 food show in Havana. Alvarado returned to Puerto Rico with commitments from Alimport to buy Snickers, Milky Way, M&M, Skittles and Twix candy products for Cuba's dollar stores.

In April, Alvarado met again with Alimport officials at a second conference in Havana. But no contracts were ever signed.

''Alimport confirmed interest in purchasing our confectionary brands,'' said Felipe Bellande, the company's regional marketing manager. "But that doesn't mean anything until they effect payment in compliance with U.S. Treasury Department regulations. Until that happens, it's just mere speculation.''

Sysco in talks with Cuba

The giant U.S. food distributor hopes to increase sales to island's tourism industry.

By Anita Snow, Associated Press. Posted on Mon, Aug. 23, 2004.

HAVANA - Giant American food distributor Sysco Corp. said it's working with Cuban officials to increase sales to the island's tourism industry under an exception to the U.S. trade embargo.

So far, the Houston-based company has sold only about $500,000 worth of food to the communist country since late last year, said David Dickson, president of the company's Alabama operation.

But as North America's largest food distributor, potential for increased trade is huge. Sysco already distributes food products to more than 420,000 restaurants, schools, hotels, hospitals and other customers in the United States and Canada.

Dickson told a news conference earlier this month that Sysco's Alabama operation was working with the Cuban food import officials "on a strategic plan to provide world-class food products to the tourism industry.

''Our scope is not limited to hospitality, however,'' he added.

Dickson indicated that other potential markets for Sysco in Cuba include institutions such as hospitals.

''We believe that Sysco has huge business opportunities in the Cuban market,'' said Pedro Alvarez, chairman of Cuba's food import company Alimport.

The two men spoke at a major Havana hotel, where a conference room was set aside to display many of Sysco's products, ranging from poultry and corn dogs to canned peaches and cheesecake.

In June, Sysco acquired a Florida company, International Food Group, to expand its presence outside of North America. Terms of the deal weren't disclosed.

International Food, which is based in Plant City, had sales of $77.8 million last year. It supplies products to fast-food restaurants in the Caribbean, Central and South America, Europe, Asia and the Middle East.

Cuba rejects post-hurricane aid offered by U.S. government

Posted on Mon, Aug. 23, 2004.

HAVANA - (AP) -- Cuba on Monday rejected the U.S. government's offer of $50,000 in post-hurricane aid, calling the gesture hypocritical and the amount humiliating.

''This cynical and hypocritical offer by the government of the United States to ease Hurricane Charley's effects ignores the damage caused over more than four decades by the economic war of successive (American) administrations against our country,'' Cuba's Foreign Ministry said in a statement carried Monday in the Communist workers' weekly Trabajadores.

The offer was announced by the U.S. State Department in Washington on Aug. 13, the same day Hurricane Charley battered western Cuba on its way to Florida.

''Cuba will not accept supposed help from the government of a country that harms us and tries to take us under with hunger and need,'' the statement added, referring to long-standing restrictions on trade and travel aimed at undermining Fidel Castro's communist government.

''It's obvious the American government suffers from total amnesia,'' the statement said.'

Rafters helped open entry door

The 1994 Cuban 'balsero' crisis brought significant shifts in U.S.-Cuba policy, plus a little-noticed infusion of legal migrants.

By Nancy San Martin, nsanmartin@herald.com. Posted on Sun, Aug. 22, 2004.

In the shadow of the best-known and most controversial result of the Cuban balsero crisis in 1994 -- the wet foot/dry foot policy -- more than 230,000 Cubans have legally immigrated to the United States in the past decade.

That quiet inflow of Cubans represents nearly seven times the 35,000 would-be migrants who wound up at the U.S. Navy base in Guantánamo Bay -- another of the searing images from those days when Cubans by the tens of thousands took to inner tubes, homemade rafts and other flimsy vessels in desperate bids to cross the Florida Straits.

To persuade Cuban President Fidel Castro to end his anyone-can-leave policy, the Clinton administration officially promised Havana it would guarantee legal entry for at least 20,000 Cubans each year.

CASTRO'S DESIRE

It was something that Castro always wanted, said Michael Kozack, who was the top U.S. negotiator in migration talks with Cuba after the 1980 Mariel boatlift and served as the top U.S. diplomat in Havana from 1996 to 1999.

After Mariel, Kozack said, Cuba demanded that the United States take in 50,000 migrants a year -- a figure the Carter administration rejected.

''In '94, when they unloaded on us again, one of the first responses of the United States was to give them what they wanted,'' Kozack said. "In order for them to shut down the uncontrolled migration, we decided to give them . . . the 20,000 as a minimum rather than a maximum.''

''One of the interesting things I find about Cuba is that it's probably the only country in the world that tries to export its people,'' Kozack added during an interview in Washington, where he now serves as the principal deputy assistant secretary of state for democracy, human rights and labor.

On the island, the balsero exodus created a frenzy.

Neighbors pooled money and supplies to build the flimsy watercraft. Families huddled to determine who should go first. And tears flowed across Cuba's shorelines as loved ones waved goodbye, not knowing whether they would make it to the other side.

The U.S.-Cuba migration accords, signed in 1994 and 1995, immediately served to halt the illegal departures from Cuba and eventually allowed most of the 35,000 balseros who were detained in Guantánamo, after being intercepted at sea, to reach the United States.

And over the next 10 years, more than 230,000 Cubans received U.S. visas and arrived at U.S. airports with far less notice than their 1994 balsero or Guantánamo compatriots or the 3,000 who now reach U.S. shores illegally in an average year.

The policy of returning most Cuban would-be migrants caught at sea and allowing those who make it to U.S. shores to stay -- the wet foot/dry foot policy -- remains controversial in Miami to this day.

Only a small percentage of Cubans found at sea nowadays qualify for asylum by establishing a well-founded fear of persecution. The vast majority are quickly returned to Cuba by the U.S. Coast Guard.

''About 85, 90, 95 percent of those interviewed say they are coming to the United States because they want a job,'' said Kevin Whitaker, the State Department's coordinator of Cuban affairs. "That doesn't meet the credible-fear-ofpersecution standard.''

A PROBLEMATIC POLICY

And the 1994 policy of temporarily detaining Cuban balseros in Guantánamo had its problems.

Miami's Guarioné Díaz, president of the Cuban American National Council, a social service group, was tapped to serve as a liaison between the Cubans held in Guantánamo and the U.S. government.

In his first visit there, Díaz said, he saw hundreds of Cubans pressed against the wire that ringed the refugee camps, shouting "Where is my child? When are we leaving? Help us!''

''It was really a very, very sad scene,'' said Díaz, who fled Cuba two years after Castro rose to power in 1959. "I didn't know the details of what was happening in Washington and wasn't privy to the politics. My duty was to help the refugees. I was consumed by that.

''After being at the base after a few days, I knew there was no way the refugees were going to be there a long time,'' he said. "The living conditions were such that it was impossible to keep them there for very long.''

The Cuban camps in Guantánamo were emptied within a year, with Washington using the 20,000 visas-a-year promised to Havana to allow them into the United States.

But in order to fulfill the quota in subsequent years, the U.S. held three lotteries for Cubans seeking to leave. About 189,000 Cubans registered for the first lottery in 1994. Another 433,000 signed up in 1996, and 541,000 registered in 1998.

''More than a quarter of a million Cubans have come to the United States,'' Whitaker said. ''That is a sizable percentage of the population'' of about 11 million.

''The positive way to view this argument is that we are providing an outlet for any Cuban who desires to leave,'' he said. "We have a moral obligation . . . to take in people who are being persecuted in their own country.''

U.S. military aircraft transmit Radio and TV Martí to Cuba

Posted on Sun, Aug. 22, 2004

Cuban-American lawmakers cheered Saturday as U.S. military aircraft transmitted Radio and TV Martí to Cuban audiences -- one of the Bush administration's new tactics to undermine the Castro regime.

''For the people of Cuba to get an unfiltered transmission of information is a great thing,'' said U.S. Senate candidate Mel Martínez, who co-chaired the presidential commission that recommended the flights.

Martínez said White House staffers called to deliver the news that C-130 cargo planes had managed to override jamming efforts by the island's communist government.

President Bush allocated $18 million in May to pay for the flights, though lawmakers said the frequency and timing of future broadcasts would remain classified.

''It's a wonderful day for the enslaved Cuban people, and I'm sure Castro is enraged and finding new and devious ways to block the transmissions,'' said U.S. Rep. Ileana Ros-Lehtinen, R-Miami.

-- KARL ROSS


 

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